Ian Segal is a seasoned health communication, marketing, and public relations strategist with more than two decades of experience bridging science, policy, and storytelling. He has led transformative initiatives across the life sciences, healthcare, and public health sectors—designing campaigns that elevate corporate reputation, expand therapeutic access, and engage diverse stakeholders with clarity and impact.

Throughout his career, Ian has directed comprehensive communication and market access strategies for pharmaceutical, biotech, medtech, and public health organizations. His expertise spans media relations, advocacy, thought leadership, and patient engagement, as well as the development of compliant promotional and educational materials aligned with FDA, EMA, and OPDP standards. He has successfully guided programs that integrate health economics, real-world evidence, and policy frameworks to influence payer coverage, shape public health narratives, and support the adoption of innovative therapies.

Ian’s portfolio includes crisis communications, high-impact brand campaigns, patient advocacy initiatives, and the launch of disease awareness programs across cardiology, oncology, rare disease, and chronic conditions. His leadership in promotional review (MLR/PRC) and regulatory communication ensures that creative messaging remains both compelling and compliant.

Beyond healthcare, Ian has worked across industries including supply chain management, government, finance, technology, and professional services—managing global teams and consistently exceeding performance benchmarks. He is recognized for uniting data storytelling, stakeholder engagement, and strategic vision to deliver measurable results.

Ian holds a Master of Public Health (MPH) from Emory University’s Rollins School of Public Health and a Master of Arts (MA) in Communication with dual concentrations in health communication and public relations from Johns Hopkins University. He is also certified in Human Rights Education by the U.S. Institute of Diplomacy &  Human Rights, and is an Associate Member of the Public Diplomacy Council of America—reflecting his commitment to global health diplomacy and equity.

Core Competencies and Focus Areas
 

• Advisory Consulting 

• Business Analysis and Solutions Design

• Cybersecurity

• Client Relationship Management

• Commercial Operations

• Content Management

• Contracts and Negotiations

• Crisis Management

• Digital Marketing

• Enterprise Resource Planning

• Event Management

• Healthcare Communications

• Influence Management

• Information Technology

• Integrated Marketing